Issue 33: SRAM eTap and Magic Fingers

Byron
Bike Hugger Magazine
6 min readFeb 19, 2016

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It wasn’t this hotel, but one just like it.

I was in South Texas for a business meeting with a PowerPoint deck that resembled a buzzword-laden game of Chutes and Ladders. It was during the height of the dotcoms, in the 90s, when we were really just making stuff up about the web, all over the place, and trying to close a sale about vertical online markets. After too many client dinner drinks, and a stomach queasy from greasy-spoon food, my head hit the pillow in a…

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